Collective Intelligence

Title - Collective Intelligence at a Glance: A Project Manager's Video
Video Number: 5.PM
Author - Katie S, USA, 2008
Contributor(s) - Katie S
Alternate link to video: Ning YouTube
Link to Summit Slide: Summit

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General Trend as Tapscott Sees It

"...Billions of connected individuals can now actively participate in innovation, wealth creation, and social development in ways we once only dreamed of. And when these masses of people collaborate they collectively can advance the arts, culture, science, education, government, and the economy in surprising but ultimately profitable ways" (Tapscott 3).

"...Whether designing an airplane, assembling a motorcycle, or analyzing the human genome, the ability to integrate the talents of dispersed individuals and organizations is becoming the defining competency for managers and firms. And in the years to come, this new mode of peer production will displace traditional corporation hierarchies as the key engine of the wealth creation in the economy" (Tapscott 18).

"...As users and computing power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program" (Tapscott 19).

"...Twenty years from now we look back at this period of the early twenty-first century as a critical turning point in economic and social history. We will understand that we entered a new age, one based on new principles, worldviews, and business models where the nature of the game was changed" (Tapscott 19).


What is collective intelligence? The Horizon Report defines collective intelligence as “a term for the knowledge embedded within societies or large groups of individuals,” and Dan Tapscott's Wikinomics defines it as community and collaboration based organization that focuses more on self organization rather than hierarchy control. He advises people of the world to grasp the "economic logic" as he identifies that mass collaboration is taking over. Wikipedia’s definition for it is “a form of intelligence that emerges from the collaboration and competition of many individuals. Collective intelligence appears in a wide variety of forms of consensus decision making in bacteria, animals, humans, and computers. The study of collective intelligence may properly be considered a subfield of sociology, of business, of computer science, and of mass behavior — a field that studies collective behavior from the level of quarks to the level of bacterial, plant, animal, and human societies.”[1][2]
When the knowledge is assembled and documented by the masses it is explicit. However, knowledge that results from the data created by the behavior of many people over time is tacit. This is much more remarkable, and perhaps, a more influential intelligence because through analysis of the data collected, “more accurate predictions about people’s preferences and behaviors” can be made, which in turn helps “researchers and everyday users understand and map relationships, and gauge the relative significance of ideas and events.”[3] As we know, humans are different. In fact, aside from our similar skeleton, humans have found their ways to be different and separate from one another. One of the most significant differences between humans noted by psychologists for many years has been the differences of intelligences. While some people have Linguistic Intelligence others may have, spatial, logical, music, intrapersonal, interpersonal, naturalist or body intelligence.
Nonetheless, human nature calls for us to be united, and collective intelligence is a significant aspect of unity. Simply put, collective Intelligence is a collection of people's intelligence placed on an approachable-easy to use network. As people share and contribute knowledge on experiences and subjects that others may not have or may never have each person becomes a valid resource. In Collective Intelligence everybody's contribution becomes significant. For all people contribute and benefit from the resourceful/ min-educational cybernetic institutions founded by one and gaining value after the multiple use and visits of many others.


Wikipedia is a good example of people getting together to share information, and is explicit collective intelligence. However, to quote the Open Source Software article, "software and the Internet is just the beginning. Collective intelligence extends to more than just Science and Health, rather it is pertinent to all Areas of Impact."[4] With our generation, one that is constantly changing, we need an easy way to be able to get organizations or groups of people the ability to gain access to collective intelligence easily. This in turn will "enable them to make the best decisions possible and create the best possible solutions to deal effectively with incoming information."[5]

As we examine this field, it should be interesting to delineate between new types of explicit collective intelligence -such as Wikipedia- compared with older models where the information wasn't available at the click of a button, but required research and investigation to uncover within our broader intelligence. Also of interest will be to discover what shifts and shapes our collective intelligence, as well as whether or not it will be more easily manipulated and subjective in the future. Collective intelligence could have the power to bring us all together at a higher level, or, perhaps just as easily, bring us all down.

Areas of Impact


One may pose the question, is education only present in the class room? The answer, is no. Collective intelligence has made it easy to exchange information between countries and enabled us to participate in global education and interaction through the internet. These days, children can learn how to use computers in a way to engage in more effective collaboration. A perfect example of Collective Intelligence in Education, would be none other than the Horizon Project itself. By globally interacting with students, we not only pave the way for great ideas in terms of critical thinking, but we pave the way for the future generations to become more comfortable with global interaction as well. Collective intelligence in education will only proliferate in years to come, as it proves to be an effective tool for the most part in all areas of pedagogical activities.

Title - Collective intelligence in education
Video Number - 5.A.1
Author - MargoD, USA, 2008
Contributor(s) - MargoD, USA, 2008- Music: Cette Fille by Martial
Alternate link to video: YouTube

Title - 5.A-1
Video Number - 5.A.2
Author - Iman S, Qatar, 2008
Contributor(s) - none
Alternate link to video: Ning

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Title - Collective intelligence in education
Video Number - 5.A.3
Author - Yumi M., Japan, 2008
- none
Alternate link to video: ning

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Government, Politics and Employment

Collective intelligence has enabled politics and government to become more participatory for all citizens. In past years talking politics consisted of sitting around the television and arguing with family members, friends and coworkers. In the last decade, however, with increased access to online resources and the power these resources have to reach and include other people, discussions on social networks have become more productive. Aside from the fact that social networking sites such as MySpace and Facebook have broadened the variety of people we come in contact with daily, the online world has become the home of increasingly successful interaction between people and institutions greater than themselves. Such examples are present in websites such as Eventful where teachers, students and other regular citizens can make appointments with presidential candidates, requesting a certain date and time through the website. People are connecting to the web more and more as they realize the opportunities it holds for them.

In business for example, the web has embraced collective intelligence. Web 2.0 applications/technologies ,and the internet in general, have provided a plethora of new job opportunities and business opportunities for all kinds of people. The foundation of business is the understanding of how to communicate and connect with others in ways that you and your product can appeal to them. And because of collective intelligence people have been able to start individual businesses, even from their home. Social networking and the importance of collective information to inform the general public, the experiences and specialties of one businessman become increasingly important to another businessman or entrepreneur who may be in need of a business partner or advisor. Furthermore, businesses have grown because of collective intelligence as they branch out and gain online availability. Collective intelligence has enabled businesses to reach their customers faster and more easily, an asset to businesses and motivation for those businesses who have not yet thought of branching out.

Our hope for the future of this trend is that both businesses and the government will use collective intelligence to increase participation of their audiences. We see businesses with online forums ((directly taken from you, because business was not my area of focus, sorry dear)), where the hassles of being confused and unable to communicate with an expert will be no more. We see a government regards the collective opinions of comments, blogs, and online protests or supports found on the web as a helpful source of constructive criticism; a government that allows its citizens to talk politics with them, making them present in debates and senate conferences, etc. We see collective intelligence as a unifying force of people and the institutions around them, making the world as Thomas L. Friedman comments, flat-leveled for all people to walk on.

Title - Government, Politics and Employment
Video Number - 5.B.1
Author - Maria U, USA
Contributor(s) -
Alternate link to video: Ning

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Title - Collective Intelligence
Video Number - 5.B.2
Author - Fiona C,Austria, 2008
Contributor(s) - Maria U(outsourced video and the first part) and Argemira F(quotations from our page)
Alternate link to video: Ning

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Song by Filter Funk - Sos (Message In The Bottle) (Delano & Crockett Remix)

Title - Collective Intelligence
Video Number - 5.B.3
Author - Argemira F, USA, 2008
Contributor(s) -
Alternate link to video: Ning, YouTube

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Arts, Entertainment and Leisure

In terms of Arts, Entertainment and Leisure, Collective Intelligence is extremely tricky. While it can be helpful to those in the business and entertainment industries by encouraging the mass collaboration among the workers, it can also be detrimental if the product, or concept being thrown around is negative or unethical. However, on a lighter note, like most things in life, collective intelligence enhances arts entertainment and leisure in most categories. The most attainable example could be found within the leisure sector. The fact that tools now exist that enable us to collaborate internationally, nationally and locally with other people, makes the leisure experience that much more enriching and "leisurely" for lack of a better phrase. For example, a common game among older people is bridge, and as we have recently ascertained, than an international bridge game is available online where one can play with other people from all across the world; an explicit example of collective intelligence at it's best. In terms the Arts and Entertainment the two are very interrelated as they both can be attributed to the collective intelligence of blogs, and other forums that allocate space for people to post and voice their opinions regarding the entertainment and art itself. Regarding the industry itself, it encourages the proliferation of the industry because it allows the heads of the industry to bounce ideas off of each other in little time, which heightens the efficiency of the project. Our prediction is with the help of Dan Tapscott is, that despite the ever present hierarchy in the business and entertainment industry, it will soon be replaced due to the collective intelligence itself. With all this collaboration and all the ideas floating around within the discussion, it is hard to cite ideas and still adhere to the hierarchy of boss, co-workers, assistants or what not because at the end of the day, collective intelligence is a collective effort, not an individual's.

Title - Collective Intelligence Entertainment
Video Number - 5.C.1
Author - Andrew Miller, GHS, USA 08
Contributor(s) - AndrewM GHS 08
Alternate link to video - YouTube, Ning

Science, Environment, and Health

Is it possible for professionals from around the world to collaborate, share knowledge, and ultimately, happen upon earth shattering innovations? Through collective intelligence technology, all this and more can occur! Imagine the possibilities...Doctors finding cures for world ailments and diseases like cancer and AIDS; naturalists working together to solve conservation issues like deforestation, global warming, and ozone depletion; researchers and population analyzers discovering answeres to compensate for over populated countries, food crises, fresh water, sanitation needs, fuel, and electricity. Science and health can greatly benefit from the correct usage of collective intelligence because of many reasons. One, it connects people from around the world, and allows those people to share there knowledge, theories, experiments, results, and much more quickly and efficiently. Two, no only can professionals collaborate with other professionals, but anyone with access to the internet can take part in adding to the knowledge that is collected worldwide. The simple fact that anyone can have input is the real innovation and is what truly puts the collective in the term collective intelligence.

Title - Collective Intelligence in Science, Environment and Health
Video Number - 5.D.1
Author - Ashley C USA, 2008
Contributor(s) - AshleyC, USA 2008, JakeK, USA,JoshD, USA, Marisa A, USA, SammieR, USA, Azusa S, Japan
Alternate link to video: YouTube, Ning

Title - Collective Intelligence in the Works
Video Number - 5.D.2
Author - Gillian F (WHS), USA 2008
Contributor(s) - JosephD USA, Tayler B USA
Alternate link to video: Ning and Viddler

Title - Collective Intelligence and Suicide
Video Number - 5.D.3
Author - Azusa (KGHS), Japan 2008
Alternate link to video: Ning

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Title - A Gravity Experiment
Video Number - 5.D.4
Author - Gabby, Australia 2008
Alternate link to video: Ning

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Team Members

Project Manager: Katie S- (BSGE)
Assistant Project Manager: Mitch H-(GBA)
Education: Margo D - GHS Yumi M (KGHS), Iman S
Government ,Politics and Employment: Maria U (GHS) Argemira F (BSGE) Fiona C (VIS)
Arts Entertainment and Leisure: Ali S (GBA) Nasser M (QA) Andrew M (GHS) Khalifa Al-T (QA)
Science and Health: Gillian F (WHS), Ashley C (GHS) Asuza S (KGHS), Gabby S (PLC)
Editor: Gillian F (WHS)


[1] "Four to Five Years: Collective Intelligence." 2008 Horizon Report. Feb 3 2008. 16 Apr 2008 <>.

"Collective Intelligence." Apr 3 2008. 16 Apr 2008 <>.</span>

"Four to Five Years: Collective Intelligence." 2008 Horizon Report. Feb 3 2008. 16 Apr 2008 <>.</span>

Goetz, Thomas. "Open Software Everywhere." 11.11Nov 2003 1-5. 16 Apr 2008 <>.</span>

O'brien, Charlene D' Andrea . "Creating learning organizations: Working with organizations to access their collective intelligence." Organization Development Journal winter 1999 1-7. April 24, 2008 <[[|>.</span]]>

[6] Tapscott, Dan. Wikinomics. New York: Penguin Group, 2008.

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