Wiki Page Instructions

Impact on Arts, Entertainment, and Leisure


Collective Intelligence, as defined by the Horizon Project, is knowledge embedded within societies or large groups of individuals. Wikipedia defines Collective Intelligence as “a form of intelligence that emerges from the collaboration and competition of many individuals. Collective intelligence enhances unity and disparity (quite the paradox) because many people from around the world are involved in exchanging different ideas and helping each other out and this helps the society grow, yet simultaneously collaborating."

This is a very interesting and very influential type of intelligence and what makes it interesting is the fact that data which is collected can be processed and analyzed. This could be used in making predictions about people’s sense of choice and it could also help to make predictions about their behavior and these help the people who are researching on it and it also helps the general public. Every human is different but one of the most significant differences between humans is that they have different intelligence levels and ability to postulate and think on many different levels. Some people might have mathematic and quantitative others might have intelligence in the area of language and more left-brain knowledge (literature, history). Collective intelligence is indeed a very broad and interesting topic as it deals with humans and their nature and also why they are different and this is pertaining to the area of intelligence.

(1)Collective Intelligence, especially in today’s modern world, is becoming increasingly interesting and influential. Now-a-days people everywhere are able to use methods of explicit Collective Intelligence (Google, Wikipedia, etc.) to collect, post, verify, and analyze information. Collective Intelligence is a wide ranged topic, and there are many different routes one can take to connect and obtain information from people in their neighborhood or across the world, yet with advancing technology the ease that one is able to use these resources is becoming easier and more efficient for the average person as technology proliferates and people become more accepting. Because of this people with all different types of intelligence levels are able to access and successfully use these helpful recourses. Collective intelligence is a topic that addresses something very important to most humans; their concept of constantly try to obtain more information and create a better understanding for themselves and those around them is becoming human nature, and Collective Intelligence is helping make that not only easier but feasible.




Collective Intelligence in the arts has made seeing and observing any type of art and getting ideas for artists much easier, it is much more accessible for budding artists in smaller areas to have the same opportunities as privileged artists. There are new types of art that are emerging from collective intelligence because more than one artist can collaborate on a project. This would give artist who are just starting their art career to have a chance to work and collaborate with other artists who might be more professional because they have started and have been working in this career for a much longer period of time, thus enhancing the artists' opportunities for a successful "start up" and ability to further their career using the collective intelligence of other artists that would reinforce their research. Similarly, the publicity that is used to make the artist famous or successful is encouraged by collective intelligence with respect to the interaction and collaboration among the public and patrons of the art. In terms of the arts, Collective Intelligence has the power to catalyze the mass observation of potential pieces of art.


Example of Entertainment

(3) The statement "many people that would not have the ability to participate in the entertainment industry without collective intelligence" has never been so true, especially circa 2008. It would be utterly impossible to work as an individual in the entertainment industry because the foundation of the industry is based on the catering to the mass public. Without the opinion of those people, who would be objective enough to critique the production, song, album, movie, documentary at stake? We have to realize that in the current world, what we do and our success is based on the reaction of the observers. In the entertainment industry, one of the wealthiest industries/ conglomerates, the public has to be extremely pleased in order to be completely successful. Therefore, it behooves those in the actual business to collaborate effectively so that a biased view of something coming from just one individual is not what the public sees. Here, collective intelligence exists between the people who are creating the entertainment, and those that are viewing it. In terms of the hierarchy of people who are actually creating it, as I said before, collaboration must exist so that a culmination of opinions and ideas are tossed around, because in this day and age it is no longer acceptable to have an average film or song, as the public is extremely demanding and standards are raised. In terms of the viewers and observers, collective intelligence is fueled by the collaboration on things like forums and blogs, where people discuss the entertainment be it a show, movie, song or album. Though it pains me to say this, people are heavily influenced by what others say (in terms of the consumer mindset) and have lost most of their ability to think for themselves therefore subjecting their malleable minds to influence. What I mean by this is that, if one person says they really enjoyed a film and advised another to see it depending on their relationship or the status of the recommender, another might just go out and view that same film. While on a smaller scale that does not seem like such a difference in terms of the profit of the industry, if this happens more than a few times, it is bound to make an impact. Therefore, collective intelligence acts as a catalyst for the profit of the entertainment industry.

Find more videos like this on Horizon Project 2008


"(1)While Web 2.0 technologiesmay have struggled in the past against criticism that they are self-indulgent time-wasters, Web 2.0 is now being touted as a collection of ground-breaking applications that can harness the collective intelligence of a multitude of users."

"(1)The real heart of Web 2.0 is collective intelligence, which I have defined as harnessing the network effect to build applications that get better the more people use them," he said. "Applications that are built on open, decentralized networks actually lead to new concentrations of power." ~Tim O'Reilly, president of O'Reilly Media

In terms of leisure, this section is very much connected to that of Entertainment because people actually use forms of entertainment during their leisure time whether that involves watching movies, playing games online with other, using social networks, or going on ichat or aim. Rarely are people spending their leisure time, unless they are reading which is becoming less important to people as we have proliferating technology available at our fingertips. Even just listening to your ipod on your train can be considered collective intelligence because one can be listening to a podcast or even an audio track with a message.
With respect to the broadcasted information also at our disposal, it is located everywhere from the the television, to the newspaper, and most importantly the internet. The internet has incredible reservoirs of information available to people around the world. Relatively new to the internet are blogs. Blogs allow people to chat and discus issues or questions with one and other without needing to meet face to face about any topic. New technologies such as this one (being wikis) are filling up people’s leisure hours, especially because internet website designers are making their pages easier to use and navigate. Many people today spend an incredible amount of time on the internet researching, discussing, or plainly exploring everything that the internet has to offer, and subconsciously participating in collective intelligence.

Team Members

Ali S (GBA) Nasser M (QA) Andrew M (GHS) Khalifa Al-T (QA)

Editor: Ali S (GBA)


(1) Havenstein, Heather. "'Revolutionary' Collective Intelligence of Users Touted at Web 2.0 Expo." Computerworld and Networking and Internet. 2008. 23 Apr. 2008.

(2) Russell, Chuck. Collective Intelligence. 2005. Enterprise Portal 2005 Conference Presentation.

(3) No author. Wikipedia, Collective intelligence

(4) Entertainment Picture: Entertainment Picture

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